Web-Based Advertising |   Rates   |   Ad Specs & Examples   |   Pages Available

Advertising Rates

Flat-Rate Pricing

The most widely accepted standard pricing method for web banner advertising uses a CPM (cost per 1000 impressions) pricing model. As the target audience gets more defined or desirable, the CPM rises. Industry standard rates for non-targeted content (i.e. a random ad on a random page) start at $10-14 CPM and rise to $20-50+ CPM or more for targeted content. Targeting might mean that a user has entered a particular term on a search engine, or is visiting a web site whose clientele closely match the desired demographic audience.

CPM pricing has many drawbacks. For example, if you pay for a fixed number of page impressions, you can not ensure the time duration of your ad. For advertisers on a limited budget, this makes planning the length of an ad campaign difficult. Cheap targeted CPM rates usually mean that your competitor's ads are appearing in rotation with yours!

That's why ILPI offers exclusive flat rate pricing on a monthly or yearly basis. And to ensure the value of your investment, we can optinally guarantee a minimum number of page impressions during the period, extending the duration of your ad if necessary!

Exclusive Sponsorship

Some of the cheaper CPM rates you see out there put your ad in rotation with those of your competitors. Imagine someone bookmarking a page, only to come back later and find your competitor's ad instead of yours! Ouch!

Almost every ad position we offer is available with exclusive sponsorship, meaning that your ad consistently appears in the same position. Want your ad banner at the top of our page every time it is viewed? No problem!

The value-added bonus of exclusive advertising especially pays off for our banner ad customers. Some of the sites linked to our pages do so saying "[ILPI page X], sponsored by [Company Y]". Quality site, quality sponsor. An intangible return on investment!

Bargain Pricing

The national average for targeted CPM pricing is $25-35 CPM. When we set monthly rates for our exclusive flat-rate pages, we take a look at the traffic on the page and usually give you a rate that is significantly lower than the CPM model. For example, we might only charge $39 a month for a page that gets a guaranteed 3,000 impressions per month; in this example, that works out to a maximum of $13 CPM! And if that page got 5,000 impressions that month, the extra impressions are "free"; alternatively you could consider your cost that month as only $7.8 CPM.

Pricing will vary on the nature of the page, the target audience and whether you have a guaranteed minimum number of impressions. We will work with you to find a plan that fits your budget whether you want 2,000 or 200,000 page impressions per month. We offer special introductory rates and have packages starting as low as $30 per month.

No Annoying Cookies

Many of the major ad networks utilize cookies or "web bugs" (secret 1x1 pixel images used to track users without permission), which can annoy and/or drive away potential customers. We think asking to write a cookie that will remain on your hard drive until the year 2010 or 2037 is simply rude and unnecessarily obtrusive. Not to mention the privacy concerns this raises. ILPI's pages all have well-defined demographic audiences, so there is no need to torture our visitors with demands for cookies. We are happy to provide you with anecdotal and statistical evidence of the demographic profile of our users. We provide you with monthly log file summaries so you can tell at a glance the pages that referred visitors to your ad as well as the domain origin of the visitors (but never any personal identity data!). You can also monitor your ad's clickthru rate and number of impressions via a password protected web page for an instant snapshot of your ad campaign success!

Contact Us!

If you are interested in advertising on any of our current pages (or any page on our site, for that matter) simply contact our sales staff and we'll give you a quick, personal reply. ILPI offers outstanding customer service, and we are happy to provide auotations or references upon request.

Web-Based Advertising |   Rates   |   Ad Specs & Examples   |   Pages Available

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